The Language of Florals

Floral is one of the timeless visual languages of femininity.

Seems to return again and again throughout a girl’s past, present, and future… on wallpaper and curtains, on bedsheets and patchwork blankets, on dresses hanging inside her wardrobe.

layers of wallpaper Olson House Hathorne Point, Cushing, ME

Girls have always been enchanted by flowers.
Maybe it’s the way they bloom in little clusters, the long and delicate lines of petals & stems, or tiny blossoms scattered across fabric like stars. Different flowers, different patterns, different textures, each one carries its own little feeling.

So, let’s talk about flowers.


Tiny Florals

A favorite for the wistful coquette girl.

Tiny flowers scattered across light cotton, silk, or linen, random yet somehow always in rhythm.

Soft, low-saturated colors give them that slightly washed-out, faded feeling, as if they’ve been left in the sun for a little too long.

U.w.U’s Hedys series features this delicate floral too, a matching sets of tiny blooms, as if a girl’s floral-filled bedroom had come to life. Click to view the products.

Big Blooms

Have you ever seen them on old curtains, wallpaper, or bedsheets?
Or perhaps on your grandmother’s favorite dress?

Large, unapologetic flowers. Bright colors. Watercolor-like blooms reminiscent of the dreamy florals of the 80s.

They make a statement.

Full of color, energy, and love.

Want Nothing But a Single Flower

No leaves. No stems. No garden surrounding it.

Just one flower.

By leaving out everything else, the eye is drawn entirely to the curves, the shape, the single bloom itself. Opening up a space for imagination and abstraction.

If you love the idea of simplified, take a little look at U.w.U’s Lys series and Fallen Angel. Click to view the products.